Tuesday, February 06, 2007

Convergence in the Technoculture Industry

Two side-by-side articles in this morning's New York Times caught my eye. The first, "A New Boss at NBC, and Even Newer Issues," is about the challenge Jeff Zucker will face as he takes over NBC in dealing with the digital revolution that is moving much TV content online to sites like YouTube. The second is about a deal Wal-Mart has made with all six major Hollywood studios to begin selling downloadable movies online. The convergence of these two articles on the front page of the business section dramatizes how shifting systems for delivering televsion and film programs are disrupting traditional business models. This is a classic contemporary example of conversion, where two media that decades earlier converged in our living rooms -- TV and film -- are now converging online. This isn't just business news, of course, since the changes discussed in the two articles are bound to have a long-term impact both on how we experience visual entertainment and the aesthetic forms that entertainment takes.

If you don't have a New York Times subscription you'll find links to both articles at the top of the News section of the course website.

No comments: