Friday, February 09, 2007
Networked Presidential Campaigns
Take a look at this video Barack Obama sent round today to people who signed up on his website. It provides a sneak preview of his announcement tomorrow that he'll be running for President. Listen carefully to his description the role his website will play in the campaign, especially the way his people will apparently be adopting social networking as a format for linking up and mobilizing supporters . This is all connected to the discussion in one of the essays we'll be talking about on Tuesday, "Democratic Deliberation and Mobilization on the Internet." This isn't meant to be an endorsement of Obama's candidacy, of course. What's interesting here is how his campaign is going to mashup myspace social networking and the power of individual blogs. Have a listen. If you want to see the reformatted website with the networking capabilities Obama describes it's now up and running.
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I know that on Senator Edwards' campaign blog, two of his bloggers have run into some trouble. Amanda Marcotte of Pandagon, and Melissa McEwan of Shakespeare's Sister made anti-Catholic comments on their personal blogs, causing outcry and a demand that Edwards fire the two women. He has not, as of yet. Additionally, even before the anti-Catholic scandal, Marcotte's statements regarding the highly publicized rape allegations surrounding the Duke lacrosse team caused a minor storm as well . . . part of the issue at hand was the assertion that Marcotte deleted incriminating posts - note that wayyy at the bottom of this post the author adds an update explaining the falseness of the claim.
That these two bloggers (and Edwards, by association) are drawing criticism for opinions they post on their own blogs, not Edwards', is interesting, I think, since it points to the ways in which networking can prove disastrous.
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